UK web users up privacy protection
[ 21.02.2015 ]
In the UK, concerns about digital privacy are the highest they’ve been in the past several years. According to December 2014 polling by Ipsos MORI for TRUSTe, 92% of internet users in Great Britain were worried about their privacy online, vs. 89% in 2014, 88% in 2013 and 90% in 2012. At the same time, consumer trust continued to fall, as 51% of respondents said they trusted businesses with their personal information online, compared with 55% in 2014, 57% in 2013 and 63% in 2012.
Such issues have a big effect on business, too, as nearly nine in 10 respondents avoided doing business with companies they didn’t feel protected their privacy online. Ad interaction can also suffer at the hands of concerned web users; when asked about how they had limited their digital activity due to privacy concerns, nearly six in 10 respondents who had ever worried about their digital privacy said they had avoided clicking on an online ad. The majority were also likely to have withheld personal information they were asked for in an effort to limit activity—which could thus limit UK advertisers’ targeting and personalization efforts.
See more at: http://www.emarketer.com/Article/UK-Consumers-Have-Their-Digital-Privacy-Please/1012066/2#sthash.5MB0Y42w.dpuf
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Such issues have a big effect on business, too, as nearly nine in 10 respondents avoided doing business with companies they didn’t feel protected their privacy online. Ad interaction can also suffer at the hands of concerned web users; when asked about how they had limited their digital activity due to privacy concerns, nearly six in 10 respondents who had ever worried about their digital privacy said they had avoided clicking on an online ad. The majority were also likely to have withheld personal information they were asked for in an effort to limit activity—which could thus limit UK advertisers’ targeting and personalization efforts.
See more at: http://www.emarketer.com/Article/UK-Consumers-Have-Their-Digital-Privacy-Please/1012066/2#sthash.5MB0Y42w.dpuf
www.emarketer.com