For buying expensive items, consumer turn to online reviews
[ 30.11.-0001 ]
While favorable reviews certainly affected their decision to buy one item over another—11.7% said they did—quality and price were more important. Roughly a third (32.4%) of respondents said quality is the primary factor in choosing to purchase a durable item, like a new computer or washing machine, and another 26.6% said price comes first.
https://retail.emarketer.com/article/buying-expensive-items-consumers-turn-reviews/5a6a0c4febd40008bc79121a?ecid=NL1014h
https://retail.emarketer.com/article/buying-expensive-items-consumers-turn-reviews/5a6a0c4febd40008bc79121a?ecid=NL1014h