Children and Teens from France are super connected
[ 23.04.2015 ]
Young people between the ages of 1 and 19 aren’t the primary target audience for manufacturers or retailers of PCs, smartphones and tablets in France. But members of this cohort are very active gadget users nonetheless—and increasingly own their own digital devices, according to the “Junior Connect 2015” report published by children’s publishers Bayard, Milan and Disney Hachette Presse.
The report is based on 4,000 interviews conducted by Ipsos in France between June and November 2014. Parents of children ages 1 to 6 answered questions on the child’s behalf. Children ages 7 to 12 gave their own answers in the presence of a parent, while 13- to 19-year-olds answered on their own.
France’s young people are amply supplied with media devices, the study found. Television remained the most widespread; 95% of all respondents had at least one in their home. Counting both household and personal ownership, 78% of children and teens ages 1 to 19 had access to a smartphone this year, and 74% were expected to use a desktop computer. An even greater percentage (83%) should have access to a portable PC, and 62% of households in France will likely have a tablet, compared with 46% in 2014. An estimated 22% of homes were expected to have a touchscreen tablet designed for children.
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