Strong Growth for Retail Ecommerce Sales in Sweden
[ 07.03.2015 ]
As such, digital accounted for 6.4% of total retail sales in the country in 2014. While internet users in Sweden still tended to prefer domestic ecommerce sites when it came to buying on the web, one-third of digital buyers told PostNord that they had made an online purchase of a retail good from a foreign merchant in 2014. In all, cross-border sales represented more than one-quarter (26.8%) of last year’s total retail ecommerce sales, or SEK11.51 billion ($1.68 billion).
Sweden has seen good growth in retail ecommerce sales over the past few years, and 2014 was no exception. According to a February report from PostNord, Svensk Digital Handel and HUI Research, digital buyers in Sweden spent a total of SEK42.9 billion ($6.25 billion) on online purchases of retail goods last year, representing 16% growth from 2013.
As such, digital accounted for 6.4% of total retail sales in the country in 2014. While internet users in Sweden still tended to prefer domestic ecommerce sites when it came to buying on the web, one-third of digital buyers told PostNord that they had made an online purchase of a retail good from a foreign merchant in 2014. In all, cross-border sales represented more than one-quarter (26.8%) of last year’s total retail ecommerce sales, or SEK11.51 billion ($1.68 billion).
See more at: http://www.emarketer.com/Article/Strong-Growth-Retail-Ecommerce-Sales-Sweden/1012147/2#sthash.He5m3SkF.dpuf
www.emarketer.com
Sweden has seen good growth in retail ecommerce sales over the past few years, and 2014 was no exception. According to a February report from PostNord, Svensk Digital Handel and HUI Research, digital buyers in Sweden spent a total of SEK42.9 billion ($6.25 billion) on online purchases of retail goods last year, representing 16% growth from 2013.
As such, digital accounted for 6.4% of total retail sales in the country in 2014. While internet users in Sweden still tended to prefer domestic ecommerce sites when it came to buying on the web, one-third of digital buyers told PostNord that they had made an online purchase of a retail good from a foreign merchant in 2014. In all, cross-border sales represented more than one-quarter (26.8%) of last year’s total retail ecommerce sales, or SEK11.51 billion ($1.68 billion).
See more at: http://www.emarketer.com/Article/Strong-Growth-Retail-Ecommerce-Sales-Sweden/1012147/2#sthash.He5m3SkF.dpuf
www.emarketer.com