UK wearable market is growing
[ 16.10.2015 ]
Although UK adoption of wearables is fairly small, particularly due to the fact that the devices are somewhat new to the market, the use of health-related mobile apps to track exercise, food intake and activity is helping elevate this technology category.
Many marketers are buzzing about the internet of things (IoT) as more devices and screens enter the space. Wearables are one of such device that is making an impact in the UK. In fact, wearable device users will double from 7% of internet users in 2015 to 14% in 2016, according to September 2015 research from Lansons, a London-based consultancy.
What’s driving this growth? Most likely the increased use of mobile apps to monitor health-related behavior. The same survey found that UK internet users consider mobile apps and online communities to be useful for diagnosing symptoms or providing reassurance about health issues. While online forums are still the No. 1 go-to for adults ages 18 and over, mobile apps are not too far behind.
See more at: http://www.emarketer.com/Article/UK-Wearable-Penetration-Double-by-2016/1013092?ecid=NL1002#sthash.DQXl2c2R.dpuf
www.emarketer.com
Many marketers are buzzing about the internet of things (IoT) as more devices and screens enter the space. Wearables are one of such device that is making an impact in the UK. In fact, wearable device users will double from 7% of internet users in 2015 to 14% in 2016, according to September 2015 research from Lansons, a London-based consultancy.
What’s driving this growth? Most likely the increased use of mobile apps to monitor health-related behavior. The same survey found that UK internet users consider mobile apps and online communities to be useful for diagnosing symptoms or providing reassurance about health issues. While online forums are still the No. 1 go-to for adults ages 18 and over, mobile apps are not too far behind.
See more at: http://www.emarketer.com/Article/UK-Wearable-Penetration-Double-by-2016/1013092?ecid=NL1002#sthash.DQXl2c2R.dpuf
www.emarketer.com