Mobile will account for 20% of total ad spending in UK this year
[ 01.10.2015 ]
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45% this year to over £3 billion ($4.94 billion) and will account for 20% of total media spending in the country.
Mobile will continue to make gains on other formats across the forecast period and will soon rival spending on TV. By 2016, one year after mobile passes print spending, TV's share of UK total media ad spending will fall to 24.8% as mobile increases its portion to 25.5%. The following year, mobile will become the single largest ad channel in the UK market.
Continued robust growth in the mobile channel is driving the bulk of digital ad growth in the UK. eMarketer estimates that mobile will account for 40% of all digital ad spending this year, with this figure rising to almost half by 2016.
See more at: http://www.emarketer.com/Article/Mobile-Ad-Spending-Overtake-Print-UK/1013043?ecid=NL1002#sthash.ufxzRZ88.dpuf
www.emarketer.com
Mobile will continue to make gains on other formats across the forecast period and will soon rival spending on TV. By 2016, one year after mobile passes print spending, TV's share of UK total media ad spending will fall to 24.8% as mobile increases its portion to 25.5%. The following year, mobile will become the single largest ad channel in the UK market.
Continued robust growth in the mobile channel is driving the bulk of digital ad growth in the UK. eMarketer estimates that mobile will account for 40% of all digital ad spending this year, with this figure rising to almost half by 2016.
See more at: http://www.emarketer.com/Article/Mobile-Ad-Spending-Overtake-Print-UK/1013043?ecid=NL1002#sthash.ufxzRZ88.dpuf
www.emarketer.com