Norway's B2C Ecommerce market had a continue growth in 2014
[ 09.04.2015 ]
Norway’s already booming ecommerce market continued to experience strong growth in 2014. According to a March report from the Enterprise Federation of Norway and TNS Gallup Norway, internet users in the country spent more than NOK69 billion ($10.95 billion) on digital purchases of goods and services last year, and approximately one-quarter (24.5%) of that amount was spent during the fourth quarter.
In all, business-to-consumer (B2C) ecommerce sales in Norway reached NOK16.9 billion ($2.68 billion) during Q4 2014. While the fourth quarter was the strongest quarter in terms of the number of digital purchases made (15.8 million), Q1 saw the highest sales, at NOK19.0 billion ($3.01 billion). Part of the reason for this is that consumers in Norway tend to plan holiday travel during the first quarter of each year, while digital spending in the fourth quarter is generally associated with purchases of retail goods for gifts. As travel-related items tend to be more expensive, this results in a sales spike in the beginning of the year even though fewer purchases are made.
See more at: http://www.emarketer.com/Article/Norways-B2C-Ecommerce-Market-Continued-Thrive-2014/1012315/10#sthash.TA0P3lbC.dpuf
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In all, business-to-consumer (B2C) ecommerce sales in Norway reached NOK16.9 billion ($2.68 billion) during Q4 2014. While the fourth quarter was the strongest quarter in terms of the number of digital purchases made (15.8 million), Q1 saw the highest sales, at NOK19.0 billion ($3.01 billion). Part of the reason for this is that consumers in Norway tend to plan holiday travel during the first quarter of each year, while digital spending in the fourth quarter is generally associated with purchases of retail goods for gifts. As travel-related items tend to be more expensive, this results in a sales spike in the beginning of the year even though fewer purchases are made.
See more at: http://www.emarketer.com/Article/Norways-B2C-Ecommerce-Market-Continued-Thrive-2014/1012315/10#sthash.TA0P3lbC.dpuf
www.emarketer.com