In France, one in five purchases happen mobile
[ 18.08.2015 ]
In France, mobile devices are finally coming into their own as significant tools for shopping and buying, according to the Criteo report, “State of Mobile Commerce Q2 2015: Mobile Commerce Trends in France.” Findings were based on transaction-level data gathered in early 2015 from digital retail and travel firms that use Criteo’s performance marketing solutions. Criteo analyzed the behavior of consumers who used desktop PCs, smartphones and tablets for either browsing or buying.
The data showed a sharp increase in all mobile shopping activities. For example, mobile purchases represented more than 20% of all the ecommerce transactions Criteo assessed in France—though that was slightly lower than the 24% average worldwide.
Many retailers in France are making mobile a priority, the report revealed, with the result that over 50% of their transactions now come via that channel. Overall, the websites of French retailers optimized for mcommerce posted a conversion rate of 3.1%, compared with 1.5% for nonoptimized sites. Apps also played a major role as aids to mobile purchasing, Criteo indicated. Apps generated 47% of retailers’ mobile revenues during the period assessed, and 42% of last-minute mobile travel bookings were made with an app.
See more at: http://www.emarketer.com/Article/One-Five-Ecommerce-Purchases-France-Happens-via-Mobile/1012863?ecid=NL1002#sthash.cheYfTaN.dpuf
www.emarketer.com
The data showed a sharp increase in all mobile shopping activities. For example, mobile purchases represented more than 20% of all the ecommerce transactions Criteo assessed in France—though that was slightly lower than the 24% average worldwide.
Many retailers in France are making mobile a priority, the report revealed, with the result that over 50% of their transactions now come via that channel. Overall, the websites of French retailers optimized for mcommerce posted a conversion rate of 3.1%, compared with 1.5% for nonoptimized sites. Apps also played a major role as aids to mobile purchasing, Criteo indicated. Apps generated 47% of retailers’ mobile revenues during the period assessed, and 42% of last-minute mobile travel bookings were made with an app.
See more at: http://www.emarketer.com/Article/One-Five-Ecommerce-Purchases-France-Happens-via-Mobile/1012863?ecid=NL1002#sthash.cheYfTaN.dpuf
www.emarketer.com