Don't forget about B2B Tech Buyers Post-Purchase
[ 04.02.2015 ]
Business-to-business (B2B) technology sellers need to keep up the work after closing a deal. According to an October 2014 study by Eccolo Media, 80% of US B2B tech decision-makers said it was important or very important to receive ongoing content after making a purchase.
An additional 18% of respondents noted that it was at least somewhat important to receive ongoing content post-purchase, leaving just 2% who didn’t think it was important at all.
See more at: http://www.emarketer.com/Article/Dont-Forget-About-B2B-Tech-Buyers-Post-Purchase/1011936/2#sthash.lBIiZ6NZ.dpuf
www.emarketer.com
An additional 18% of respondents noted that it was at least somewhat important to receive ongoing content post-purchase, leaving just 2% who didn’t think it was important at all.
See more at: http://www.emarketer.com/Article/Dont-Forget-About-B2B-Tech-Buyers-Post-Purchase/1011936/2#sthash.lBIiZ6NZ.dpuf
www.emarketer.com