Ad market in France could return to grow next year
[ 18.10.2015 ]
Total media ad spending will contract slightly in France this year, falling by 0.1% after a 1.1% decrease in 2014, according to eMarketer’s latest estimates of ad spending around the world.
Digital is a rare bright spot in the picture. Ad spending on digital placements will rise 6.0%, and spending on mobile ads specifically will increase 10 times faster than that. Outdoor and TV advertising will also rise, but by less than 1% each.
eMarketer expects a return to growth next year for the French ad market as a whole, though print and radio will continue declining through at least 2018.
France’s total media ad market is performing significantly worse than the worldwide average, which is set to rise 5.7% this year, led by double-digit growth in Argentina, Indonesia and China. Only three ad markets will contract at faster rates than France’s this year: Chile, Norway and Finland. But France will maintain its position as the seventh-largest ad market in the world and the third-largest in Western Europe through 2016. In 2017, Indonesia will surge ahead, leaving France in eighth place for the remainder of eMarketer’s forecast period.
See more at: http://www.emarketer.com/Article/Frances-Ad-Market-Return-Growth-Next-Year/1013071?ecid=NL1002#sthash.tCWxkUBn.dpuf
www.emarketer.com
Digital is a rare bright spot in the picture. Ad spending on digital placements will rise 6.0%, and spending on mobile ads specifically will increase 10 times faster than that. Outdoor and TV advertising will also rise, but by less than 1% each.
eMarketer expects a return to growth next year for the French ad market as a whole, though print and radio will continue declining through at least 2018.
France’s total media ad market is performing significantly worse than the worldwide average, which is set to rise 5.7% this year, led by double-digit growth in Argentina, Indonesia and China. Only three ad markets will contract at faster rates than France’s this year: Chile, Norway and Finland. But France will maintain its position as the seventh-largest ad market in the world and the third-largest in Western Europe through 2016. In 2017, Indonesia will surge ahead, leaving France in eighth place for the remainder of eMarketer’s forecast period.
See more at: http://www.emarketer.com/Article/Frances-Ad-Market-Return-Growth-Next-Year/1013071?ecid=NL1002#sthash.tCWxkUBn.dpuf
www.emarketer.com