Italy leads EU 5 in Mobile Video Viewing
[ 02.02.2015 ]
Mobile users in Italy are big digital video viewers, specifically when it comes to short clips. According to October 2014 polling by the UK’s Office of Communications (Ofcom), 68% of mobile phone and smartphone owners in Italy viewed digital video clips via such devices. Usage was even higher for tablet users; 73% of users watched video that way.
These percentages aren’t just impressive—they’re higher than those for any other EU-5 country. In Spain, for example, 55% of mobile phone/smartphone owners used their phones to watch video clips, the second-highest response for such devices. Germany ranked No. 2 for tablet video viewing, but with a rate 11 percentage points lower than Italy’s.
See more at: http://www.emarketer.com/Article/Italy-Leads-EU-5-Mobile-Video-Viewing/1011914/10#sthash.Q1ckvcA9.dpuf
www.emarketer.com
These percentages aren’t just impressive—they’re higher than those for any other EU-5 country. In Spain, for example, 55% of mobile phone/smartphone owners used their phones to watch video clips, the second-highest response for such devices. Germany ranked No. 2 for tablet video viewing, but with a rate 11 percentage points lower than Italy’s.
See more at: http://www.emarketer.com/Article/Italy-Leads-EU-5-Mobile-Video-Viewing/1011914/10#sthash.Q1ckvcA9.dpuf
www.emarketer.com