60%of UK consumer predicted to watch digital video content
[ 11.08.2015 ]
Digital video viewing is one of the UK’s most widespread digital activities, with almost 60% of the population predicted to watch digital video content via any device at least once per month in 2015, according to eMarketer’s latest forecasts. Unsurprisingly, digital video viewership among the country’s internet user population is even stronger and will approach three-quarters this year.
However, despite its growing popularity, digital video viewer penetration in the UK lags behind some other countries by this measure. In the US, for example, 63.5% of the total population will watch some form of digital video in 2015, eMarketer estimates.
“Where the UK stands out is in what and how its viewers watch. TV content is a particularly large part of digital video viewers’ consumption,” explained eMarketer analyst Bill Fisher. “When it comes to mobile, unlike in other European countries, the thirst for short-form content is less pronounced in the UK. Rather, long-form content reigns supreme, no matter the screen choice, and UK consumers are often willing to pay for the privilege.”
See more at: http://www.emarketer.com/Article/UK-Consumers-Embrace-Digital-Video-Viewing/1012843?ecid=NL1002#sthash.uMd9pBEw.dpuf
www.emarketer.com
However, despite its growing popularity, digital video viewer penetration in the UK lags behind some other countries by this measure. In the US, for example, 63.5% of the total population will watch some form of digital video in 2015, eMarketer estimates.
“Where the UK stands out is in what and how its viewers watch. TV content is a particularly large part of digital video viewers’ consumption,” explained eMarketer analyst Bill Fisher. “When it comes to mobile, unlike in other European countries, the thirst for short-form content is less pronounced in the UK. Rather, long-form content reigns supreme, no matter the screen choice, and UK consumers are often willing to pay for the privilege.”
See more at: http://www.emarketer.com/Article/UK-Consumers-Embrace-Digital-Video-Viewing/1012843?ecid=NL1002#sthash.uMd9pBEw.dpuf
www.emarketer.com