In France, most mobile adds are seen on smartphones
[ 23.02.2015 ]
Smartphones still rule France’s mobile advertising landscape, according to mobile ad solutions provider InMobi. Its most recent “France Market Overview” reported that 70.9% of the ad impressions it served in Q4 2014 in France appeared on smartphone screens, while 28.9% appeared on tablets or other portable connected devices. Feature phones have effectively vanished from the scene, this research suggested: Older handsets accounted for a mere 0.2% of ad impressions.
While smartphone users are still the primary target for most mobile marketers, tablet users are increasingly coming into focus. InMobi noted that the share of impressions viewed on smartphones in France had fallen 7.7 percentage points quarter over quarter as the share viewed on tablets grew by the same amount.
Another big story in these results was the rise in ad impressions served to Android devices, at the expense of mobile devices running iOS. In a single quarter, the Apple iPhone’s share of InMobi impressions in France fell nearly 24%, and the iPad’s share dropped by 7.1%. Three Samsung models—the GT-I9505, GT-P5210 and SM-G900F—all posted gains in Q4 2014.
See more at: http://www.emarketer.com/Article/France-Most-Mobile-Ads-Seen-on-Smartphones/1012090/2#sthash.4XdgwOJD.dpuf
www.emarketer.com
While smartphone users are still the primary target for most mobile marketers, tablet users are increasingly coming into focus. InMobi noted that the share of impressions viewed on smartphones in France had fallen 7.7 percentage points quarter over quarter as the share viewed on tablets grew by the same amount.
Another big story in these results was the rise in ad impressions served to Android devices, at the expense of mobile devices running iOS. In a single quarter, the Apple iPhone’s share of InMobi impressions in France fell nearly 24%, and the iPad’s share dropped by 7.1%. Three Samsung models—the GT-I9505, GT-P5210 and SM-G900F—all posted gains in Q4 2014.
See more at: http://www.emarketer.com/Article/France-Most-Mobile-Ads-Seen-on-Smartphones/1012090/2#sthash.4XdgwOJD.dpuf
www.emarketer.com