Snapchat uptake varies among Europe's teens
[ 21.06.2015 ]
Much has been written about the affinity between teens and the photo- and video-sharing service Snapchat, available only via mobile app. Its original claim to fame was that images and messages self-destruct after a few seconds, so that users needn’t worry about private content being seen by a wide audience or lurking on servers to be discovered by hackers. Snapchat has since developed additional features such as a cash transfer facility, geographical filters and content discovery tools.
Usage has grown steadily since Snapchat’s US launch in 2011. Curiously, though, the rate of growth can be substantially different from country to country, even among teens. That’s one conclusion of the GlobalWebIndex study, “Social Summary Q1 2015.”
When researchers polled internet users ages 16 to 19 in several nations in Q1 2015, they asked how many had accessed Snapchat in the previous month. In Ireland, more than half (52%) had done so. Rates of access were also 40% or higher in Belgium, Sweden and the UK (just ahead of the US, which registered 38%).
Yet penetration was much lower in other leading European markets. In France, only 28% of teens had used Snapchat, and the app’s popularity was even more limited in Germany and Spain, at 24% and 22%, respectively.
See more at: http://www.emarketer.com/Article/Snapchat-Uptake-Varies-Among-Europes-Teens/1012567?ecid=NL1010#sthash.1DjxMKsI.dpuf
www.emarketer.com
Usage has grown steadily since Snapchat’s US launch in 2011. Curiously, though, the rate of growth can be substantially different from country to country, even among teens. That’s one conclusion of the GlobalWebIndex study, “Social Summary Q1 2015.”
When researchers polled internet users ages 16 to 19 in several nations in Q1 2015, they asked how many had accessed Snapchat in the previous month. In Ireland, more than half (52%) had done so. Rates of access were also 40% or higher in Belgium, Sweden and the UK (just ahead of the US, which registered 38%).
Yet penetration was much lower in other leading European markets. In France, only 28% of teens had used Snapchat, and the app’s popularity was even more limited in Germany and Spain, at 24% and 22%, respectively.
See more at: http://www.emarketer.com/Article/Snapchat-Uptake-Varies-Among-Europes-Teens/1012567?ecid=NL1010#sthash.1DjxMKsI.dpuf
www.emarketer.com