How Colledge Students connect with Brands
[ 23.01.2015 ]
Amid their interest in millennials, marketers look to the 19 million-plus US college students as an audience worth courting. After all, it is a mostly millennial subset that already deploys considerable spending power and (with degree in hand) will be poised to outearn and outspend noncollege millennials for decades to come, according to a new eMarketer report, “US College Students 101: Updating Fundamental Facts About This Diverse, Digital Cohort.”
See more at: http://www.emarketer.com/Article/How-College-Students-Connect-or-Dont-with-Brands/1011895/2#sthash.8C3DTKYT.dpuf
www.emarketer.com
See more at: http://www.emarketer.com/Article/How-College-Students-Connect-or-Dont-with-Brands/1011895/2#sthash.8C3DTKYT.dpuf
www.emarketer.com