The Ethics of Attention~ Ally Stuart, Sharethrough~Native Advertising Instiute
[ 21.08.2016 ]
We are living in an attention economy. As individuals it has become one of our most valuable yet fragile resources.
In the last 15 years our attention spans have dropped a third to about 8 seconds (now a second shorter than a goldfish!) – a response to the increase in stimuli that we are bombarded by on a daily basis.
As marketers we are spending more and more on platforms that command consumers time (i.e. social & mobile), but if our industry is to sustain itself we have a responsibility to think of the ethics of how we generate attention for our brands.
http://nativeadvertisinginstitute.com/blog/the-ethics-of-attention/?utm_source=Native+Advertising+Institute+Newsletter&utm_campaign=f86ad74056-nai_newsletter_w33&utm_medium=email&utm_term=0_8ade90d369-f86ad74056-134721041
In the last 15 years our attention spans have dropped a third to about 8 seconds (now a second shorter than a goldfish!) – a response to the increase in stimuli that we are bombarded by on a daily basis.
As marketers we are spending more and more on platforms that command consumers time (i.e. social & mobile), but if our industry is to sustain itself we have a responsibility to think of the ethics of how we generate attention for our brands.
http://nativeadvertisinginstitute.com/blog/the-ethics-of-attention/?utm_source=Native+Advertising+Institute+Newsletter&utm_campaign=f86ad74056-nai_newsletter_w33&utm_medium=email&utm_term=0_8ade90d369-f86ad74056-134721041