Google Search and Facebook, the best ROI according to Senior Ad Buyers
[ 05.02.2018 ]
Google and Facebook both improved their positions from last year. In 2016, the survey found that 32% of senior ad buyers thought Google search had the best ROI, while 27% chose Facebook.
In 2017, no other advertising platform garnered double-digit percentages among ad buyers. Just 8% of respondents thought ad exchanges and networks had the best ROI, while Instagram and YouTube were each named by just 4% of ad buyers.
Those responses align with the dominant position that Google and Facebook are widely perceived to hold among the digital advertising landscape—both in the US and globally.
https://www.emarketer.com/content/digital-ad-buyers-say-google-facebook-deliver-the-best-roi?ecid=NL1002