Total Ad spending in Greece estimates remain constant til 2017
[ 20.07.2015 ]
Ad spending in Greece isn’t joining in on the ups and downs in the country, as advertisers aren’t expected to make any major moves in their overall budgets over the coming years. ZenithOptimedia estimated that following a 7.9% rebound in 2014 after several years of hard hits, total ad spending in Greece would remain steady at €1.10 billion ($1.46 billion) in 2015. No change was expected for 2016 or 2017.
However, a breakdown indicates that 2015 gains and losses will vary greatly among media types. For example, outdoor and TV ads were each expected to see respective growth of 10.7% and 10.0%. Meanwhile, online display (which excludes social media), radio and cinema ads were expected to see little to no changes this year, while magazines should see a dip of 3.9%. Newspapers were forecast to suffer a great deal, with ad expenditure projected to fall 15.2%.
See more at: http://www.emarketer.com/Article/Total-Ad-Spending-Remains-Flat-Greece/1012736?ecid=NL1010#sthash.M3hLXVAJ.dpuf
www.emarketer.com
However, a breakdown indicates that 2015 gains and losses will vary greatly among media types. For example, outdoor and TV ads were each expected to see respective growth of 10.7% and 10.0%. Meanwhile, online display (which excludes social media), radio and cinema ads were expected to see little to no changes this year, while magazines should see a dip of 3.9%. Newspapers were forecast to suffer a great deal, with ad expenditure projected to fall 15.2%.
See more at: http://www.emarketer.com/Article/Total-Ad-Spending-Remains-Flat-Greece/1012736?ecid=NL1010#sthash.M3hLXVAJ.dpuf
www.emarketer.com