Programmatic video ads are set to rock in Europe
[ 08.10.2015 ]
Revenues from programmatic video ads are set to rocket in Europe during the next five years, according to a new report, "Video Advertising in Europe: The Road to Programmatic Ubiquity." Conducted by IHS for the video inventory management firm SpotX (formerly SpotXchange), the study followed initial research two years ago. Where the earlier survey covered just the EU-5—France, Germany, Italy, Spain and the UK—the 2015 edition was extended to several other markets, including the Nordics, Switzerland, and Central and Eastern Europe (excluding Russia).
Because the study focuses on media owners' revenue from programmatic video advertising, not on demand-side spending, it sizes national markets by net income after costs and fees. IHS interviewed media owners, industry bodies, agencies, technology companies, advertisers and other players, combining those insights with information from its proprietary database and third-party sources to produce forecasts through 2020.
See more at: http://www.emarketer.com/Article/Europes-Programmatic-Video-Ad-Revenues-Will-Near-2-Billion-2020/1013055?ecid=NL1002#sthash.OltP6M9S.dpuf
www.emarketer.com
Because the study focuses on media owners' revenue from programmatic video advertising, not on demand-side spending, it sizes national markets by net income after costs and fees. IHS interviewed media owners, industry bodies, agencies, technology companies, advertisers and other players, combining those insights with information from its proprietary database and third-party sources to produce forecasts through 2020.
See more at: http://www.emarketer.com/Article/Europes-Programmatic-Video-Ad-Revenues-Will-Near-2-Billion-2020/1013055?ecid=NL1002#sthash.OltP6M9S.dpuf
www.emarketer.com