UK consumers don't use very often digital for the dining experience
[ 07.04.2015 ]
In a January 2015 study by customer experience improvement agency Market Force Information, seven in 10 UK internet users said they had never used guest-facing technology to place a food order.
Of the technology that was used, in-restaurant kiosks were cited most often, by 20% of respondents. This was nearly double the proportion who said they’d used a smartphone app. Indeed, while smartphones are becoming increasingly prominent in consumer retail journeys, their use in restaurants is surprisingly low. This is well illustrated by uptake of mobile payments among diners in the UK. According to Market Force, only 12% of UK internet users had paid for a fast-food or fast-casual restaurant meal using a mobile app or digital wallet on their smartphone.
see more: http://www.emarketer.com/Article/Digital-Diners-Minority-UK/1012312/2
www.emarketer.com
Of the technology that was used, in-restaurant kiosks were cited most often, by 20% of respondents. This was nearly double the proportion who said they’d used a smartphone app. Indeed, while smartphones are becoming increasingly prominent in consumer retail journeys, their use in restaurants is surprisingly low. This is well illustrated by uptake of mobile payments among diners in the UK. According to Market Force, only 12% of UK internet users had paid for a fast-food or fast-casual restaurant meal using a mobile app or digital wallet on their smartphone.
see more: http://www.emarketer.com/Article/Digital-Diners-Minority-UK/1012312/2
www.emarketer.com