Smartphones vs. Tablets: What Wins for Western Europe Mcommerce?
[ 14.03.2015 ]
Across the EU-5, tens of millions of residents will use mobile devices this year, eMarketer estimates. Smartphone users outnumber tablet users in every country, according to a new eMarketer report, “Western Europe Mcommerce Trends: Mobile Consumers Fuel Double-Digit Growth and Sales Share.”
From the consumer perspective, mcommerce is already moving past the early adopter phase. In several Western European markets, tablets already have the edge over smartphones for mobile purchasing. In May 2014, IDG Global Solutions found that tablet users in France, Germany, the Netherlands, Spain and the UK were more likely than smartphone users in those countries to make a purchase with their mobile device. It’s worth noting, though, that these respondents were recruited via IDG websites devoted to the uses of technology, so they may have been more likely to make a mobile purchase than typical consumers in those countries.
See more at: http://www.emarketer.com/Article/Smartphones-vs-Tablets-What-Wins-Western-Europe-Mcommerce/1012204/2#sthash.CTbFlPSc.dpuf
www.emarketer.com
From the consumer perspective, mcommerce is already moving past the early adopter phase. In several Western European markets, tablets already have the edge over smartphones for mobile purchasing. In May 2014, IDG Global Solutions found that tablet users in France, Germany, the Netherlands, Spain and the UK were more likely than smartphone users in those countries to make a purchase with their mobile device. It’s worth noting, though, that these respondents were recruited via IDG websites devoted to the uses of technology, so they may have been more likely to make a mobile purchase than typical consumers in those countries.
See more at: http://www.emarketer.com/Article/Smartphones-vs-Tablets-What-Wins-Western-Europe-Mcommerce/1012204/2#sthash.CTbFlPSc.dpuf
www.emarketer.com