Digital Video viewing in Western Europe
[ 15.02.2015 ]
Digital Video in Western Europe: Understanding the North-South Divide
Digital video viewing in Western Europe is becoming increasingly common. However, in the four continental EU-5 nations—France, Germany, Italy and Spain—there’s a clear split in consumption habits, according to a new eMarketer report, “Western Europe Digital Video Trends: North-South Divide Separates the Most Digital from the Most Valuable.”
The first differentiation between North and South when it comes to digital video consumption relates to the influence of traditional broadcast TV. In France and Germany, it has a far bigger foothold in terms of consumer attention and, accordingly, the TV set is still seen as the key video viewing device—even for digital video. In Italy and Spain, however, although broadcast TV still accounts for a great deal of media consumption time, people are extending their video viewing habits to digital platforms. This has led to greater overall consumption of digital video content in these countries.
See more at: http://www.emarketer.com/Article/Digital-Video-Western-Europe-Understanding-North-South-Divide/1012026/2#sthash.8neGcC2V.dpuf
www.emarketer.com
Digital video viewing in Western Europe is becoming increasingly common. However, in the four continental EU-5 nations—France, Germany, Italy and Spain—there’s a clear split in consumption habits, according to a new eMarketer report, “Western Europe Digital Video Trends: North-South Divide Separates the Most Digital from the Most Valuable.”
The first differentiation between North and South when it comes to digital video consumption relates to the influence of traditional broadcast TV. In France and Germany, it has a far bigger foothold in terms of consumer attention and, accordingly, the TV set is still seen as the key video viewing device—even for digital video. In Italy and Spain, however, although broadcast TV still accounts for a great deal of media consumption time, people are extending their video viewing habits to digital platforms. This has led to greater overall consumption of digital video content in these countries.
See more at: http://www.emarketer.com/Article/Digital-Video-Western-Europe-Understanding-North-South-Divide/1012026/2#sthash.8neGcC2V.dpuf
www.emarketer.com