Black Friday Is Changing How Consumers in Canada Shop During the Holidays
[ 28.11.2019 ]
”Now customers are very proactive and are planning very specific merchandise for Black Friday and Cyber Monday," said Ed Strapagiel, a Toronto-based retail consultant. "It's a weekend where consumers look for certain merchandise, which tends to be medium- to large-ticket items where the savings are tangible."
The top product category for Black Friday and Cyber Monday shopping is electronics, according to an October 2019 Rakuten Canada survey. Some 59% of respondents planned to shop for these goods on both days. Clothing and accessories was the second-most-popular category, followed by toys."Retailers in Canada are now very proactive and are planning very specific merchandise for Black Friday and Cyber Monday," said Ed Strapagiel, a Toronto-based retail consultant. "It's a weekend where consumers look for certain merchandise, which tends to be medium- to large-ticket items where the savings are tangible."
"Going back five years ago, there was definitely some hesitation [in terms of] shopping for fashion and apparel online," said Jennifer LaForge, general manager at Rakuten Canada. "We've seen a huge surge in the category as Canadian consumers begin to trust online shopping."
www.emarketer.com
The top product category for Black Friday and Cyber Monday shopping is electronics, according to an October 2019 Rakuten Canada survey. Some 59% of respondents planned to shop for these goods on both days. Clothing and accessories was the second-most-popular category, followed by toys."Retailers in Canada are now very proactive and are planning very specific merchandise for Black Friday and Cyber Monday," said Ed Strapagiel, a Toronto-based retail consultant. "It's a weekend where consumers look for certain merchandise, which tends to be medium- to large-ticket items where the savings are tangible."
"Going back five years ago, there was definitely some hesitation [in terms of] shopping for fashion and apparel online," said Jennifer LaForge, general manager at Rakuten Canada. "We've seen a huge surge in the category as Canadian consumers begin to trust online shopping."
www.emarketer.com