Programmatic Ad buying rising in France
[ 23.10.2016 ]
Programmatic methods increasingly dominate the buying and selling of digital ad space in France, according to a report by EBG.
Benefits of Programmatic Marketing for Branding Campaigns According to Marketing Professionals in France, Aug 2016 (% of respondents)
EBG collaborated with Quantcast to survey 850 decision-makers at agencies, advertisers and publishers between June and August 2016. More than half were advertisers, and all had responsibility for digital display advertising.....
https://www.emarketer.com/Article/Programmatic-Ad-Buying-on-Rise-France/1014611?ecid=NL1010
Benefits of Programmatic Marketing for Branding Campaigns According to Marketing Professionals in France, Aug 2016 (% of respondents)
EBG collaborated with Quantcast to survey 850 decision-makers at agencies, advertisers and publishers between June and August 2016. More than half were advertisers, and all had responsibility for digital display advertising.....
https://www.emarketer.com/Article/Programmatic-Ad-Buying-on-Rise-France/1014611?ecid=NL1010


