UK web user willing to pay for music, video, sports content
[ 23.09.2015 ]
With so much free content available online, supported by ads, it’s not surprising many web users are reluctant to pay for more. But better content libraries and convenient ways to transact have made paid content a reality for many—especially in the UK, according to research.
According to the European Commission (EC), 59% of UK digital video viewers had paid to access or download content as of January 2015. That was more than any other Western European country studied except Denmark, just ahead at 61%. More UK digital video viewers had accessed or downloaded content for free, but at 72%, the UK lagged by this metric.
When it came to digital music, listeners in the UK were more likely to have paid for content than those anywhere else, at 64%. Denmark was far behind, at 49%, and Sweden came in second, at 61%. This time, fewer UK digital music listeners had gotten content for free (58%), again putting the UK behind other Western European countries in terms of free listening.
The picture was similar for ebooks. Nearly eight in 10 UK ebook readers had paid to access or download content, ahead of every other country. Meanwhile, 55% of UK ebook readers had accessed free ebooks—leaving it in second-to-last place by this metric.
When it came to digital sports content, 43% of UK internet users who had accessed this type of content had paid to do so, vs. 69% who got it for free. Once again, this put the UK at the top of the list of Western European countries surveyed on the paid content side and below the average for free content.
See more at:
http://www.emarketer.com/Article/UK-Web-Users-Willing-Pay-Music-Video-Sports-Content/1013008?ecid=NL1002#sthash.A73T8zzr.dpuf
www.emarketer.com
According to the European Commission (EC), 59% of UK digital video viewers had paid to access or download content as of January 2015. That was more than any other Western European country studied except Denmark, just ahead at 61%. More UK digital video viewers had accessed or downloaded content for free, but at 72%, the UK lagged by this metric.
When it came to digital music, listeners in the UK were more likely to have paid for content than those anywhere else, at 64%. Denmark was far behind, at 49%, and Sweden came in second, at 61%. This time, fewer UK digital music listeners had gotten content for free (58%), again putting the UK behind other Western European countries in terms of free listening.
The picture was similar for ebooks. Nearly eight in 10 UK ebook readers had paid to access or download content, ahead of every other country. Meanwhile, 55% of UK ebook readers had accessed free ebooks—leaving it in second-to-last place by this metric.
When it came to digital sports content, 43% of UK internet users who had accessed this type of content had paid to do so, vs. 69% who got it for free. Once again, this put the UK at the top of the list of Western European countries surveyed on the paid content side and below the average for free content.
See more at:
http://www.emarketer.com/Article/UK-Web-Users-Willing-Pay-Music-Video-Sports-Content/1013008?ecid=NL1002#sthash.A73T8zzr.dpuf
www.emarketer.com