Are the Germany's drivers excited about internet connected cars features?
[ 12.04.2015 ]
In January 2015, 451 Research estimated that the number of connected cars in Germany would reach 3.8 million this year—up 1.1 million from 2014. The source forecast that between 2015 and 2018, the total would nearly double, hitting 7.3 million that year.
Tomorrow Focus Media polling conducted in January 2015 found that drivers in Germany were indeed excited about several connected car features, though that didn’t mean usage was high. For example, fewer than 7% of internet users owned a vehicle with an in-car WLAN hotspot connection. However, among the 93.1% who didn’t, more than four in 10 were interested in acquiring one. And while this left 57.7% of respondents wanting to remain in the non-user category, it’s likely that attitudes among the group will slowly shift as connected cars become the norm. Respondents were also interested in using mobile in-car management. While just 13.2% already did, 53.4% were aware of the option, and 75.4% expressed a desire to. But price could slow adoption. Though about two-thirds said the option was an added value, fewer than three in 10 were willing to pay.
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