How important is for shopping decision, the visit at the phisical store
[ 26.09.2015 ]
According to a July survey by communications and logistics provider PostNord, roughly six in 10 digital buyers in the Nordic countries said that in-store visits were an important source of information when planning their digital purchases. Web buyers in Denmark valued visits to physical stores the most, with 71% of respondents in that country considering them to be important or very important.
Nearly equal shares of digital buyers in Finland and Sweden told PostNord that they thought that brick-and-mortar store visits were an important part of the research process, at 63% and 62% respectively. In Norway, the share was somewhat lower, but still a majority (54%).
What's surprising then is that the share of digital buyers in the Nordic countries who actually partake in showrooming activities is relatively low. PostNord found that only 11% of web buyers in the region had looked at or tried on an item in-store before buying it online during the three months prior to its July survey. The share was highest in Sweden (15%) and lowest in Denmark (8%).
See more at:
http://www.emarketer.com/Article/How-Common-Showrooming-Nordic-Countries/1013022?ecid=NL1002#sthash.TC5Iusua.dpuf
www.emarketer.com
Nearly equal shares of digital buyers in Finland and Sweden told PostNord that they thought that brick-and-mortar store visits were an important part of the research process, at 63% and 62% respectively. In Norway, the share was somewhat lower, but still a majority (54%).
What's surprising then is that the share of digital buyers in the Nordic countries who actually partake in showrooming activities is relatively low. PostNord found that only 11% of web buyers in the region had looked at or tried on an item in-store before buying it online during the three months prior to its July survey. The share was highest in Sweden (15%) and lowest in Denmark (8%).
See more at:
http://www.emarketer.com/Article/How-Common-Showrooming-Nordic-Countries/1013022?ecid=NL1002#sthash.TC5Iusua.dpuf
www.emarketer.com